Camberstack: Google Ads

Lists every Google Ads account this login can reach, including client accounts under a manager (MCC). Start here. spentLast30Days says whether an account had ad spend in the last 30 days (show it when the user picks one). When the user's plan is at its limit, each account also says whether the plan covers it (plan_status: active, switch or locked).

list_accounts

Lists the Google Analytics 4 properties this Google login can read. Use a property_id from here in the other Google Analytics tools. If Google Analytics isn't part of the connection yet, says so and returns grant_url, a personal link the user opens to add it.

analytics_properties

Lists the websites (Search Console properties) this Google login can read. Use a site_url from here in the other Search Console tools.

search_console_sites

Joins a Google Ads account's search terms with a website's Search Console queries over the same days. Returns paid_and_ranking (searches you pay for where the site already ranks near the top organically, with ad spend) and organic_gaps (searches the site shows up for on page 2 or lower with no ad or keyword). Changes nothing; follow up with propose_changes.

paid_organic_overlap

Shows the user's Camberstack plan: the Google Ads accounts used in the last 30 days against the number the plan covers. This is the Camberstack subscription only, not a Google Ads account's own billing, invoices or ad spend.

billing

Builds a new proposal that would reverse an applied one (removes the negatives it added, restores statuses and budgets). Changes nothing by itself: like any proposal, it must be approved and then applied with apply_changes.

propose_undo

Apply or dismiss one of Google's recommendations. Applying has no undo and Google picks the details: say so before they approve. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_act_on_recommendation

Add an ad group, with its keywords and ads, to an existing Search campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_ad_group

Block searches in one ad group, so it stops catching another group's searches. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_ad_group_negatives

Add callouts, structured snippets, a business name, logos or images to a campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_campaign_assets

Add locations and/or languages a campaign targets. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_campaign_targeting

Add keywords to an existing ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_keywords

Block searches containing these words in one campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_negative_keywords

Add a responsive search ad to an existing ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_responsive_search_ad

Add a website to this Google login's Search Console. Unless the login already owns the domain, it stays unverified, with no data, until the user proves ownership in Search Console. Search Console. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_site

Add sitelinks to a campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_sitelinks

Put a shared negative list on campaigns, or take it off. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_apply_negative_list

Create a GA4 property with a web data stream for the site; the result gives the measurement ID and the tag to add to every page. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_ga4_property

Build a new Search campaign with its ad groups, keywords, ads, targeting, negatives and sitelinks, in one step. It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_campaign

Create a conversion action to measure sign-ups, leads or purchases. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_conversion_action

Build a new Demand Gen campaign with YouTube video ads, which is how to advertise on YouTube through the API (Google doesn't allow creating Video campaigns there). It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_demand_gen_campaign

Build a new Display campaign (image ads across Google's Display Network of sites and apps) with ad groups and responsive display ads. Google's optimized targeting finds the audience. It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_display_campaign

Create a shared negative keyword list, optionally on campaigns. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_negative_list

Build a new Performance Max campaign: one budget, Google places ads across Search, YouTube, Display, Discover, Gmail and Maps from the asset groups' text, images and videos. No shopping feed (non-retail). It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_performance_max_campaign

Create a list of the site's visitors, from the Google tag on the site. No customer data is uploaded. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_remarketing_list

Create a shared (portfolio) bid strategy, optionally moving campaigns onto it. Undo moves those campaigns back and removes it. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_shared_bid_strategy

Delete one ad. Permanent, with no undo: say so before they approve; to only stop it, pause it. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_ad

Delete an ad group with its ads and keywords. Permanent, with no undo: say so before they approve; to only stop it, pause it. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_ad_group

Delete negative keywords from an ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_ad_group_negatives

Delete a whole campaign. Permanent, with no undo: say so before they approve; to only stop it, pause it. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_campaign

Take assets off a campaign. No undo: add them again with add_campaign_assets. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_campaign_assets

Delete one keyword. Undo adds it back with its history. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_keyword

Delete negative keywords from a campaign, so those searches can show its ads again. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_negative_keywords

Delete a shared negative list from every campaign. It has no undo: say so before they approve. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_negative_list

Take sitelinks off a campaign. Google can't edit a sitelink: to change one, delete it and add_sitelinks in the same proposal. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_sitelinks

Remove a sitemap from Search Console's Sitemaps report. Google can keep crawling it, and its pages stay indexed. Search Console. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_delete_sitemap

Add or remove keywords in a shared negative list. This changes every campaign using it, which the proposal lists. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_edit_negative_list

Edit a responsive search ad's words or link in place, instead of adding a new ad. Give only what changes. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_edit_responsive_search_ad

Re-enable one paused ad. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_enable_ad

Re-enable one paused ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_enable_ad_group