Lytical

AI share of voice: how often AI answers (Google AI Overviews or ChatGPT) mention you versus your competitors, optionally about one topic. For each domain: mentions, share of all mentions in the comparison, the AI search volume of the questions it appears in, and which sites the AI cited when mentioning it. Use for 'are we or simplywise.com mentioned more by ChatGPT?' or 'our AI share of voice for receipt scanning vs 4 competitors'. 2 to 10 domains in one request. Uses about 50 keyword lookups plus 1 per domain (free for 7 days after). Requires a Lyte or Pro plan.

Find the keywords that 2-10 apps ALL rank for in the App Store or Google Play, with search volume and each app's rank. Use to see where a competitor beats you on shared keywords. Requires a Lyte or Pro plan.

Compare any two custom date ranges for traffic metrics. Use when user asks to compare specific periods like 'compare January to February' or 'compare Q1 to Q2' or 'compare this Black Friday to last year'. Returns sessions, visitors, pageviews, bounce rate, engagement, and percentage changes.

Keyword gap between two domains in Google, with search volume, CPC, difficulty, intent and both positions. mode 'gap' (default): keywords the competitor ranks for and you DON'T, the classic content-gap list. mode 'shared': keywords you both rank for, to see who wins. mode 'advantage': keywords you rank for and the competitor doesn't. Highest volume first. Requires a Lyte or Pro plan.

Compare event data between two time periods. Shows changes in pageviews, clicks, form submissions, custom events, and other tracked events. Use when user asks about event changes, 'did conversions increase', 'how did form submissions change', or 'compare this month's events to last month'.

Compare current period metrics with the previous period to see growth or decline. Shows visitors, sessions, pageviews, and percentage changes.

Compare any two SEO scans by their IDs. Use list_scans first to get scan IDs, then use this to compare specific scans. Shows changes in scores, issues, pages added/removed, and detailed metric changes. Use when user wants to compare specific crawls or asks 'how did my SEO change between scan X and scan Y'.

Compare SEO scans over time to see what changed. Shows changes in scores, issues, and pages added/removed. Use when user asks about SEO changes, improvements, or site structure changes over time.

Compare two webpages side by side. Returns titles, H1s, meta descriptions, and content differences. Useful for competitive analysis.

Compare visitor behavior and trends between two time periods. Shows changes in new vs returning visitors, session patterns, engagement metrics, device/browser usage, and geographic distribution. Use when user asks about visitor trends, 'are we getting more returning visitors', 'how has mobile usage changed', or 'compare user behavior this quarter vs last'.

Create a named event definition to track specific user interactions. Use this when users want to tag, label, or track specific events like form submissions, button clicks, or page visits. The definition will automatically apply to matching events. Changes data in Lytical; account admins only.

Create a new A/B test experiment. Use this when the user wants to test different variations of page elements like headlines, CTAs, colors, or layouts. Can suggest experiments based on analytics insights. Changes data in Lytical; account admins only.

Create a conversion goal on a site. goal_type pageview: completes when a visitor views pages matching url_pattern (url_match_type contains/equals/starts_with/ends_with). form_submit: completes on form submissions, optionally only on pages matching url_pattern or for form_id. named_event: completes when the named custom event fires (lyt.track('signup')). Optional value in dollars per completion. Only call when the user has asked for a goal. Changes data in Lytical; account admins only.

Create a short tracking link (lyt.lol/xxxx) for a URL with UTM parameters, so clicks and the visits they bring are attributed. Returns the short link and the full tagged URL. Only call when the user has asked for a link. Changes data in Lytical; account admins only.

Get search volume, keyword difficulty, CPC, competition, and search intent for a list of keywords. Paste any keywords - they do NOT need to be tracked in Lytical and no website needs to be connected. Use for questions like 'what's the search volume for these keywords?' or 'which of these keywords are worth targeting?'. Data comes from DataForSEO. Requires a Lyte or Pro plan.

Explain WHY sessions or conversions went up or down: compares the period with the one before, ranks the channels, sources, landing pages, devices and countries that account for the change (with each one's share of it), shows the daily series, and lists what else happened on the site in both periods: uptime incidents, Google ranking moves for tracked keywords, and SEO scan results. Use first for 'why did traffic drop last week?' or 'what caused the conversion spike?', then drill in with other tools.

Explore what users do after a specific page, click, form submission, or event. Shows the sequence of actions that follow, aggregated across sessions. Use for questions like 'what do people do after visiting /pricing?', 'where do users go after signing up?', 'what happens after they click the demo button?'. This is exploratory path analysis - unlike funnels which require predefined steps, this discovers actual user behavior from any starting point.

List the keywords ONE app ranks for in the App Store or Google Play, with app-store search volume and its rank for each. Works for any app, including competitors. Use for 'what keywords does Expensify rank for?'. For a whole market, use research_app_keywords. App-store search volume only exists for keywords some app ranks for (Apple publishes none). A keyword missing from results has negligible volume; that's an answer, not missing data. US English only. Requires a Lyte or Pro plan.

Find the apps that compete with an app for the same App Store or Google Play keywords, ranked by keyword overlap, with how many keywords they share and their total keyword volume. Requires a Lyte or Pro plan.

Find the domains that compete with ANY domain in Google organic search, ranked by how many keywords they share, with each one's total organic keywords, estimated monthly traffic and top-10 rankings. Giant generic sites (YouTube, Reddit, Facebook...) are excluded. Use for 'who are simplywise.com's SEO competitors?'. Follow up with compare_domain_keywords for the keyword gap. Requires a Lyte or Pro plan.

Content gap between two domains, grouped by the competitor's PAGES: each page that wins Google keywords you don't rank for at all, with the gap search volume it captures, its best position, average difficulty, main intent and top gap keywords. Biggest opportunity first. Each result is a page to write or improve. Use for 'what content should I create to catch up with simplywise.com?'. For the raw keyword list use compare_domain_keywords instead. Requires a Lyte or Pro plan.

Find keyword OPPORTUNITIES for a domain: keywords relevant to its niche, including ones it does not rank for yet, with real search volume, CPC, competition, and intent. Real DataForSEO search data. Use for 'what keywords should example.com target?' or 'what are we missing?'. For what a domain ALREADY ranks for use lookup_domain_keywords instead. Low-volume and junk keywords are filtered out. Requires a Lyte or Pro plan.

Link-building prospects: domains that link to your competitors but not to you, strongest first, with each one's rank, spam score and how many links it gives each competitor. A site that links to all of them is the most likely to link to you. Use for 'who links to my competitors but not me?'. Up to 3 competitors. Uses 10 keyword lookups (free for 7 days after). Requires a Lyte or Pro plan.

Find keywords people ACTUALLY search that are related to your seed terms, with real search volume, CPC, competition, and intent. This is real search data from DataForSEO, not AI-generated suggestions - use it for keyword discovery and to find long-tail variations. For AI-generated topic clusters and content ideas instead, use research_keywords. Requires a Lyte or Pro plan.

Who actually ranks across a set of keywords: the domains that show up most in Google's organic results for them, with how many of the keywords each ranks for, average and median position, a visibility score and estimated traffic from those keywords. Use with a site's tracked keywords to find its real search competitors (often different from its business competitors), or for 'who owns the receipt scanning keywords?'. Up to 200 keywords. Uses 10 keyword lookups plus 1 per domain returned (free for 7 days after). Requires a Lyte or Pro plan.

Find websites that use a technology, biggest first (by backlink domain rank): e.g. every site running Shopify Plus with Klaviyo, or US sites on a competitor's product. Each result has the domain, site title, country, domain rank and its other technologies. Use to build a prospect or target account list ('which US companies use Hotjar?', 'who runs our competitor's chat widget?'), then watch for those companies in list_companies. Technology names must match DataForSEO's (e.g. 'HubSpot', 'Shopify', 'Google Analytics', 'Hotjar', 'Salesforce'); use get_company_profile on a known site to see exact names. Up to 200 sites. Uses 5 keyword lookups plus 1 per site returned (free for 7 days after). Requires a Lyte or Pro plan.

Get A/B test performance data showing how different experiment variations are performing. Automatically detects A/B tests from Optimizely, VWO, AB Tasty, LaunchDarkly, and other tools. Use for questions about A/B tests, experiments, variations, or split tests.

Show which Lytical login and account this connection is using: the user's email, the account name and ID, its plan, and how many keyword lookups are left this month. Use when the user asks which account or login they're connected to, what plan they're on, or how much keyword quota remains. Plan checks, the keyword quota, and saved keyword research all belong to this account.

How often AI answers mention or cite ANY domain, optionally about a topic: total mentions, the AI-answer questions it appears in (with the answer excerpt and cited sources), and which of its pages AI cites most. Platforms: google (AI Overviews) or chatgpt. Use for 'how often does ChatGPT mention shoeboxed.com?' or 'which of our pages do AI Overviews cite for receipt scanning?'. Each call uses about 100 keyword lookups plus 1 per row returned (free for 7 days after). Requires a Lyte or Pro plan.

Estimated monthly volume of a keyword in AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews), with the last 12 months, next to its regular Google search volume when known. Shows which topics people actually ask AI about, to prioritize AI visibility work. Use for 'how often do people ask AI about receipt scanner apps?'. Up to 100 keywords; each counts as one keyword lookup. United States. Requires a Lyte or Pro plan.

The domains AI answers mention or cite most for a topic (Google AI Overviews or ChatGPT), ranked, with mention counts and where a given domain places. Use for 'who does AI cite for receipt scanner apps?' or to find which sites to get featured on. Uses about 50 keyword lookups plus 1 per row (free for 7 days after). Requires a Lyte or Pro plan.

Get traffic from AI chatbot platforms (ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, etc.). Shows sessions, engagement, and conversions from AI referrers. Use when asked about AI traffic, chatbot referrals, LLM traffic, or emerging AI channels.

Get AI visibility data showing if your brand/domain is mentioned by AI chatbots (ChatGPT, Claude, Gemini, Perplexity) for tracked keywords. Use for AI/LLM visibility questions, 'does ChatGPT mention us', or AI search optimization.

Get a high-level traffic overview including sessions, pageviews, bounce rate, and engagement metrics. Use this for general 'how is my site doing' questions.

The current App Store or Google Play listing of up to 5 apps: title, subtitle, description excerpt, rating and rating count, category, price, developer, version, last update date and similar apps. Use it to see what competitors' titles and subtitles target today, then pass them to score_app_metadata as candidates to compare against your own, or to answer 'when did Shoeboxed last update its app?'. Results take about 10-20 seconds; any still loading come back under still_fetching, and asking again picks them up at no extra cost. One keyword lookup per app (free for 7 days after). US English only. Requires a Lyte or Pro plan.

Get multi-touch attribution data showing how different marketing channels contribute to conversions. Supports 5 attribution models: first_touch, last_touch, linear, time_decay, position_based. Use for questions like 'which channels drive conversions', 'how do paid vs organic contribute', 'what are the top conversion paths'.

Backlink profile of ANY domain: total backlinks and referring domains, domain rank (0-1000), spam score, dofollow vs nofollow, new and lost referring domains in the last 30 days, the top referring domains (with each one's rank and spam score) and the most used anchor texts. Use for 'how strong is simplywise.com's link profile?' or to check your own. Doesn't need the domain connected to Lytical. Uses 40 keyword lookups (free for 7 days after). Requires a Lyte or Pro plan.

The individual backlinks of ANY domain, or its most-linked pages. view 'links' (default): each link with the linking page and domain, the page it points to, anchor text, dofollow, the linking page's rank and when it was first seen, strongest first; filter to dofollow or newly found links. view 'pages': the domain's pages ranked by backlinks and referring domains, i.e. its linkable assets. view 'broken': backlinks pointing at pages that now return 4xx/5xx, grouped by dead URL, i.e. links to reclaim with a redirect. Use for 'show me shoeboxed.com's best backlinks' or 'which of our pages attract links?'. For totals use get_backlink_profile. Uses 10 keyword lookups (free for 7 days after). Requires a Lyte or Pro plan.

Get bot traffic statistics showing crawler visits by bot type (Googlebot, Bingbot, etc.). Use for SEO crawler analysis, bot traffic questions, or data quality assessment.

Pages across the web that mention a brand, product or phrase (news, blogs, forums, review sites), newest first, with each page's domain, title, snippet, sentiment and publish date, plus totals: how many mentions exist, the positive/negative/neutral split and the domains mentioning it most. Use for brand monitoring, PR wins, finding unlinked mentions to turn into backlinks, or comparing a competitor's buzz. Not limited to sites connected to Lytical. Counts one keyword lookup per mention returned, plus one for the totals. Requires a Lyte or Pro plan.