RAMMP

Use this when a user wants the full breakdown of what to fix in their marketing — it returns the complete Brand Trust Report with per-milestone scores, the top priority fixes, and prescriptive guidance for each of the six funnel milestones (risks, rewards, improvement actions, success stories). Call only after run_brand_trust_score — if the user hasn't run the score yet, run that first. Pass the same inputs through unchanged. Call get_brand_trust_score_guide first if you have not already.

get_brand_trust_score_full_report

Fetches instructions for running a RAMMP Brand Trust Score. Call this BEFORE collecting inputs from the user. Returns guidance on what fields to ask for, how to help users find the data (e.g. from Google Analytics), and how to present the final result.

get_brand_trust_score_guide

Use when the user wants help with brand messaging, visual identity, brand story, tone of voice, or improving the first ten seconds a visitor spends on their site. Covers the Branding (First Impression) milestone. Best used after running run_brand_trust_score.

get_branding_helper

Use when the user wants help converting visitors into sign-ups: lead magnets, testimonials, case studies, friction reduction, or conversion campaigns. Covers the Commitment (Honeymoon / Sign-Up) milestone. Best used after running run_brand_trust_score.

get_commitment_helper

Use when the user wants help reducing post-signup churn, designing a first-win moment, building welcome email sequences, or improving early engagement. Covers the Onboarding (First 48 Hours) milestone. Best used after running run_brand_trust_score.

get_onboarding_helper

Use when the user wants help with the upgrade/purchase decision, pricing presentation, churn analysis, customer advocacy, referrals, or partnerships. Covers BOTH the Upgrade (Moment of Truth / Pricing) milestone AND the Recommend (advocacy) milestone — pick this for either intent. Best used after running run_brand_trust_score.

get_retention_helper

Use this when a user wants to measure their marketing funnel — it computes a free 0–100 RAMMP Brand Trust Score from their Google Analytics numbers and revenue goals, and pinpoints which part is letting them down. Returns a short summary highlighting the two weakest milestones. ~10 inputs, runs in seconds. Call get_brand_trust_score_guide first for what to collect and how to present the result.

run_brand_trust_score

Use when the user wants help with marketing strategy: defining business goals, target audience, positioning, competitive analysis, or value proposition. Covers the Arrival (Marketing) milestone AND acts as the cross-cutting foundation feeding every other helper — recommend this first if the user has not done strategic work yet. Best used after running run_brand_trust_score.

get_strategy_helper

Returns the Trust Marketing System overview and the ADORE Process™ — the six-milestone framework that underpins the Brand Trust Score and the helper modules (strategy, branding, website, commitment, onboarding, retention). Call this first if the user wants to understand the system before diving into a specific helper.

get_trust_marketing_overview

Use when the user wants help structuring website pages, writing copy, improving conversion flow, reducing bounce rate, or fixing time-on-site issues. Covers the Website (First Date) milestone — the first three minutes a visitor spends on the site. Best used after running run_brand_trust_score.

get_website_helper