ChatGPT Plugin

Semrush

Research keywords & traffic

Brand: Semrush

Category: Marketing
Primary Subcategory: SEO Rank Tracking & Keyword Research

Integration details

Description

The Semrush MCP provides structured, quantitative SEO and traffic data for domains, keywords, backlinks, and market-level audience insights. It returns factual datasets including domain analytics, keyword metrics, backlink profiles, traffic data across time periods and channels, geographic and demographic distributions, and competitive or industry-level indicators. The model should invoke this MCP whenever a user requests website metrics, traffic statistics, keyword data, competitor comparisons, or market/audience breakdowns that require authoritative data rather than inference. It should also be used when a user’s question requires data-driven evaluation of a specific domain, even if the query is phrased as advice or improvement guidance.

Integration type: Plugin
Verification status: Not applicable
Platform: ChatGPT
Category: Marketing
Primary Subcategory: SEO Rank Tracking & Keyword Research
Secondary Subcategories: None listed
Brand: Semrush
Access: Account required
First tracked: 2026-08-14
Tool count: 14
Market: US

Agent DiscoverabilityChatGPT Plugin Discovery Score

ChatGPT organic discovery is live

Your score is coming

ChatGPT now suggests Plugins on its own when they match a user's request.Your Plugin Discovery Score measures how often yours appears, and it will show here as soon as it’s ready.

ChatGPT recommends Airtable when a user asks it to update a CRM. — ChatGPT surfaces Airtable because it matches the user's request.

Primary Subcategory

Competing in ChatGPT SEO Rank Tracking & Keyword Research

View Category

Listed in alphabetical order

Primary Subcategory

AbstractMetricsComing soonGet notified

AccuRanker Search IntelligenceComing soonGet notified

Advanced Web RankingComing soonGet notified

Adzviser PageSpeed InsightsComing soonGet notified

AhrefsComing soonGet notified

SemrushComing soonGet notified

Tools

14 tools agents can invoke

Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between domains, purchase conversion, and top domains by industry category. Use when the question is about WHO visits a site or audience composition. For traffic volume, engagement, or acquisition channels, use traffic_overview instead. Returns available reports. NEXT: get_report_schema then execute_report.
Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain categories, and historical trends. Analyzes one domain at a time. Not suitable for comparing or cross-referencing backlink data across multiple domains. Returns available reports. NEXT: get_report_schema then execute_report.
Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market rankings and backlink competitors. Use this when the task involves comparing, contrasting, or cross-referencing two or more domains. Returns available reports. NEXT: get_report_schema then execute_report.
Domain Overview: high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features. Use-if: rank, score, totals, global rank, or rank trend over time. Avoid-if: you need the individual keywords — use organic_research. NEXT: get_report_schema then execute_report.
Execute any Semrush report. Requires params from get_report_schema.
Get parameters for a report. MUST call before execute_report if params unknown.
Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads history. Returns available reports. NEXT: get_report_schema then execute_report.
Organic Search Analytics: the actual keywords and pages a domain, subdomain, or URL ranks for in organic search (position, volume, traffic). Use-if: you need the list of keywords/pages. Avoid-if: Semrush Rank, counts, or rank trend — use domain_overview. NEXT: get_report_schema then execute_report.
Paid Search Analytics: keywords that trigger a domain's paid search (Google Ads) results, ad positions, CPCs, traffic estimates, unique ad copies with titles and descriptions, and historical PPC trends. Requires a domain as input — not for keyword-to-domain lookups. Returns available reports. NEXT: get_report_schema then execute_report.
Position Tracking: ongoing rank monitoring within pre-configured project campaigns — track how a domain ranks for targeted keywords over time, daily position changes in organic and paid search, visibility trends, and landing page performance, by location and device. Returns available reports. NEXT: get_report_schema then execute_report.
Project Management: list and inspect your Semrush projects (campaigns) — each project's ID, name, and tracked domain, plus which tools are enabled. Use first to obtain the project ID that position_tracking and site_audit require as input. Returns available reports. NEXT: get_report_schema then execute_report.
Shopping Analytics: keywords that trigger a domain's Google Shopping (PLA) ads, ad positions, traffic estimates, and unique product listings with titles and prices. Returns available reports. NEXT: get_report_schema then execute_report.
Site Audit: technical SEO health analysis within pre-configured project campaigns — crawl a website to find errors, warnings, and notices, site health score, page-level issue details with fix recommendations, and historical audit snapshots to track progress. Returns available reports. NEXT: get_report_schema then execute_report.
Traffic Overview: website traffic volume and engagement — total visits, unique visitors, pages per visit, bounce rate, visit duration, daily/weekly trends, acquisition channels (direct, referral, search, social, paid), traffic destinations, top pages, subdomain and subfolder breakdown. Use when the question is about HOW MUCH traffic a site gets or HOW users engage. For visitor demographics, interests, or geographic origin, use audience_research instead. Returns available reports. NEXT: get_report_schema then execute_report.

FAQs

Semrush ChatGPT Plugin FAQ

How the directory, categories and Discoverability Score work.

Read the methodology

How do I improve Semrush's ChatGPT Plugin discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

What are Semrush alternatives on ChatGPT?

As of 2026-11-02, Semrush competes with AbstractMetrics, AccuRanker Search Intelligence, Advanced Web Ranking, Adzviser PageSpeed Insights, Ahrefs, Alpenmarketing SEO-Audit, Applyra, Appskyline and 56 more in ChatGPT SEO Rank Tracking & Keyword Research, ranked by public Discoverability Score.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.