Orphex

Orphex is an advertising analytics platform for performance marketers. This connector brings your Orphex data into Claude and lets you act on it, once you have an Orphex account with your ad accounts connected. Ask about ad spend, ROAS, anomalies and creative performance across the 22 platforms it reads, then act in the same chat: Claude proposes the change, shows the current and new values, and nothing runs until you confirm it. Key Features • One question instead of five dashboards: spend, conversions, ROAS and trends from Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, X Ads, Pinterest, Apple Search Ads, Criteo, Yandex Direct and more, plus GA4 reports, AppsFlyer and Adjust attribution, RevenueCat revenue and Shopify product data. • Change campaigns without leaving the chat: budgets, bids, on and off status, targeting, audiences, negative keywords and exclusion lists on 11 of those platforms, where your plan and workspace enable the write tools. Claude shows the current and new value of every field it would change. • Orphex Skills, not improvised analysis: 56 built-in skills run the procedure your team would. Named playbooks for creative fatigue review, budget reallocation, search-term hygiene, anomaly investigation, brand search incrementality and cross-platform comparison; report templates for the weekly performance report and the monthly executive summary; and doctrine guides fixing how Orphex aggregates, attributes and dates its numbers. • Keep your team's approval rules: a workspace can require a person's sign-off before a change runs, and pending requests queue up with what they would change. • See why a creative worked: Creative AI reports which creative attributes moved a metric, per segment, from the latest completed analysis. • Get the finding, not the raw table: Insights are detected problems with their impact, Impact Analysis shows which changes moved the outcome, KPI Tracking tracks goals with pace and forecast.